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Today's Edition
{ Your daily briefing from Campaign Canada, covering brands, agencies and media }
9 January 2026
 

TOP STORY

TikTok named FIFA’s first “preferred platform” for World Cup
TikTok named FIFA’s first “preferred platform” for World Cup
New deal will take fans “behind the curtain and closer to the action than ever before,” said FIFA secretary general Mattias Grafström.
 
 

LATEST

 
Mosaic launches as Bills’ Canadian AOR with wild posting stunt
Havas introduces global LLM tool Ava, the ‘heart of Havas’
Sobeys returns to the Olympic Games with fourth Feed The Dream platform
Sobeys returns to the Olympic Games with fourth Feed The Dream platform
Dentsu Canada names Laura Maclean president of Carat
Rogers commits $50 million to help kids cut back on screen time
Rogers commits $50 million to help kids cut back on screen time
Matt DiPaola returns to the agency world with BIMM
 

THE WORK

 
Real Canadian Superstore "The Invitation" by One23West
Real Canadian Superstore "The Invitation" by One23West
 

SOUNDS

 
Episode 32: Taking on tariffs, Tinder gets flirty, and how 'bout those Jays
Episode 32: Taking on tariffs, Tinder gets flirty, and how 'bout those Jays
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