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Bell eschewed the usual "teary eyed" approach to Olympic advertising with new work on its "Connection is Everything" brand platform. Meanwhile, Salt XC added to its media capabilities with a U.S. acquisition, and We Are Social Canada named Krisztina Virag its new managing director. Bell also expanded its successful content-to-commerce program with Shopsense AI to include both additional formats and the Quebec market. Finally, the week also saw new campaigns from Childhood Cancer Canada, and Casey House.
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